The Innovative Approach to Exhibition Management from onicko

 

We cover everything from Conferences, Congresses, Meetings, Tradeshows, Exhibitions, Hospitality and any other events you may be considering.

 

Do you know the value you gained from the last exhibition or conference you attended?

 

At onicko we work hand in hand with our clients to help:

                                                                           

• Set clear and quantifiable objectives to measure the success of an event

• Develop a conversation / break the ice with a stand visitor that you can pass onto your sales and marketing teams, to convert them from a lead to a potential opportunity

• Take them on a journey of your brand and messaging

• Develop a benchmark for your results and generate meaningful reports, to improve your return on investment for future exhibitions

 

By the end of the process you will know:

 

• Who the visitors to your stand were

• What decision making power they have and potential value to you

• When they want to talk again and how they want to be contacted

 

And you can be confident that they know your brand and the messages you want to portray

 

After the event we will continue to work with you to:

 

Send out an instant thank-you email and/or letter to all your stand visitors to reinforce your brand and message.

 

Develop a conversation for your sales or marketing team, to move this forward by providing an electronic summary of all market intelligence that you gathered and turn this into a brochure/ report that can be utilised in numerous different ways.

 

And we will hopefully work alongside you to plan your next successful meeting.

 

So as a summary, we will help you to achieve the following:

 

Before the event:

 

• Pre-event planning

• Positioning 

• Setting objectives and targets

• Building the brand and messaging to your target audience

• Setting a theme and creative stand approach

• Coordinating stand design and build

• Assistance to produce and design your tailored enquiry form

• Pre event Advert design

• Event promotional hook flyer design

• Stand Design

 

At the event:

 

• Stand management at the event

• Assistance with stand building at the exhibition

• Support at the exhibition spotting and lead capture

• Electronic data lead capture and manual data entry logging, at the event (to facilitate a prompt follow up)

 

After the event:

 

• Post exhibition email thank you / letter follow up

• Debriefing session

• Design and production of a post exhibition market research report. This booklet can either be electronic or hard copy format which can be added to your blog, website and social media streams

 

Please note we’re happy to work with you on various individual components as stand alone activities, however to get the best from the exhibiting process, it is recommended that the event is treated as a complete, comprehensive and integrated marketing campaign.

 

The onicko Innovative Approach to Exhibition Management can be tailored to every budget. 

 

Carefully executed low budget events can be just as effective as large scale trade shows and congresses.